Effective in late May 2025, the Wisconsin Interscholastic Athletic Association (WIAA) implemented a new policy regarding Name, Image, and Likeness (NIL) opportunities for high school student-athletes. As a result, student-athletes in Wisconsin are now permitted to earn compensation for certain NIL endorsements, provided they comply with strict guidelines to preserve their amateur status.
Key Points of the New NIL Policy:
- Amateurism Is Still Required
- Students must maintain amateur status to remain eligible for competition. This means they cannot receive payment directly tied to athletic performance or for activities affiliated with their school, conference, or the WIAA.
- What Is Allowed
- Students may now earn compensation through NIL opportunities as long as the activity:
- Is not affiliated with their school, school team, athletic conference, or the WIAA.
- Does not involve wearing the school uniform or using school logos.
- Is not promoted by or in partnership with individuals affiliated with the school (e.g., coaches, teachers, alumni, boosters).
- Does not promote prohibited products (e.g., alcohol, tobacco, gambling, adult content, firearms).
- Does not involve performance-based pay or serve as an inducement to attend or remain at a school.
- Prohibited Activities
- Student-athletes may not work with agents or representatives.
- School employees and representatives may not facilitate or arrange NIL opportunities.
- NIL activities must not interfere with academics or team responsibilities.
- NIL Contracts
- Students may sign contracts related to NIL, provided they comply with the rules above. However, these contracts should be reviewed carefully, and legal guidance is recommended.
What This Means for Our Community
At Oregon High School, we are committed to supporting our student-athletes while complying with WIAA rules. It is important for families to understand that the school, including our coaches and teachers, cannot be involved in negotiating or facilitating NIL deals and cannot recommend specific opportunities.
We encourage all families and student-athletes to carefully review NIL opportunities and seek their own legal counsel if needed. The WIAA has also published helpful resources including an Infographic and NIL Compliance Chart that outline what is and is not allowed under the new NIL policy. They have also updated the High School Athletic Eligibility Information Bulletin to include the new NIL language.